Automated P&L & Sales Tracker for Ecommerce (Google Sheets)
A single Google Sheets template that turns raw sales, COGS and marketing cost data into live real-vs-estimated profit numbers for any date range.
Section: Dashboards & Reporting
Finance & Sales Reporting
An automated profit & loss tracker built in Google Sheets for an ecommerce business. Pulling sales, real COGS, marketing spend and other expenses into one model, it calculates real vs. estimated profit automatically for any date range instead of being rebuilt by hand every month.
- $1.18M: Total sales (period)
- $54.6K: Total real profit
- 4.61%: Real profit margin
- $587K: Total marketing cost
Image: Monthly sales and profit dashboard: total sales, real/estimated profit, margins and marketing cost calculated automatically from raw order data.
Image: The same template applied to a different brand: totals, COGS and marketing cost recalculated instantly for any date range.
Daily and 30-day views
A daily dashboard view surfaces total and trailing-30-day sales, profit and expense metrics side by side, so the team can catch a bad week before it becomes a bad month.
Image: Daily dashboard: total and last-30-days sales, profit and expense metrics side by side for fast day-to-day monitoring.
Rolling breakdowns
A rolling 12-month view breaks total profit down into COGS, marketing cost, other expenses and disputes won, so the team can see exactly where margin is being gained or lost.
Image: Last-12-months pie chart breaking total profit down into COGS, marketing cost, other expenses and disputes won.
Built as a single Google Sheets template so finance reads live profit numbers for any date range without exporting from five different tools first.